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Career Summary

Since 2009

Brands

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JJ Corporon 

Country Manager –                Feb 2024 - Hitherto

(Establishing Jay Jay Office & Brand in Bangladesh Market )

  Highlights

  • ·  Registered and Established Bangladesh Jay Jay Liaison Office: Successfully launched and set up the Bangladesh office for Jay Jay Corporation, ensuring compliance with local regulations and effective operational capability.

Job Responsibilities

  • Position the Jay Jay brand in the Bangladesh apparel market as a reliable fabric, lining, and interlining supplier.

  • Plan and execute branding campaigns to enhance Jay Jay's market presence.

  • Develop and introduce a market-fit product range to meet local demand.

  • Achieve sales targets for the Jay Jay Bangladesh office, ensuring alignment with corporate goals.

  • Manage the development and implementation of policies, procedures, and strategies for business development initiatives.

  • Develop and implement tactical sales plans to meet strategic corporate objectives.

  • Oversee legal activities related to company registrations, renewals, annual audits, VAT, and tax activities, liaising with chartered firms, company lawyers, bankers, and government authorities.

  • Continuously monitor the market, competitors, and customers, providing strategic reports to management.

  • Ensure monthly, quarterly, and annual budgets are met in terms of value and volume, maximizing company profits and submitting necessary reports to higher management.

  • Design and develop business promotional activities and tools to enhance sales and expand the customer base, adhering strictly to company guidelines.

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Freudenberg Performance Materials

Freudenberg Performance Materials is a leading global supplier of innovative technical textiles for a broad range of markets and applications such as apparel, automotive, building materials, energy, filter media, healthcare, building interiors, footwear and leather goods as well as specialties.

In 2022, the company generated sales of more than €1.5 billion. The company has 33 manufacturing sites in 14 countries and more than 5,000 employees. Freudenberg Apparel Lanka is the branch office in Sri Lanka & Bangladesh office operating as liaison office of this. 

Manager – Business Development & Operation               Nov 2016 - Feb 2024

(Responsible person for total Bangladesh operation for the Hansel Interlining brand)

       Highlights

  • Acquired S. Oliver, Gerry Webber, Nutmeg & Morrison nomination.

  • Re-established the Tesco, Next & M&S to a profit-making business.

  • Established the Chittagong Branch from scratch as the 1st in Bangladesh operation.

  • Developed a new product range which is suitable for Bangladesh market & gained remarkable revenues.

  • Enhanced the business revenue by 62% & elevated the clientele from 23 to 50.

  • Actively involved with Management changes in 2018, Company name change accordingly to parent company requirements, Liaison office renewals, Changers in worldwide Banking service provider.

​        Job responsibilities 

  • Manage the development & implementation of policies, procedures & strategies for business development initiatives.

  • Develop & implement tactical sales plans to accommodate strategic corporate goals.

  • Involving with all kind of legal activities in company registrations and renewals, Annual auditing activities, Company Vat & Tax activities. Handling all the functions with Charted firms, Company lawyers, Company bankers and all the Company related matters with Bangladesh government authorities.

  • Continuously studying/ surveying the market, competitors, customers & reporting to the management for strategy/ action.

  • Ensure monthly, quarterly & annual budget are achieved in terms of value & volume whilst maximizing company profits and submit necessary reports for higher management

  •  Designing/ developing business promotional activities & tools for enhance sales & customer base, whilst strictly adhering company guidelines.

Sritrims (Far East) Ltd 

Sritrims [Far East] Limited - Sri Lanka, an internationally famed Accessory Company, based in Hong Kong, Guangzhou, China. Within a decade of operations, the company became popular among the leading Garment manufacturers and buyers because of its quality service and products. The company started exporting Garment Accessories to Sri Lanka, India, Pakistan, Kenya, Madagascar, Indonesia & Bangladesh.

Head of Marketing & Merchandising Mar 2014 - Aug 2016

Merchandizer Jan 2013 - Mar 2014

Sritrims Far East Ltd – Bangladesh Liaison office

(Responsible for Handle total Bangladesh Operation) 

       Highlights

  • Acquired Debenhams, Cecil buyer nomination for the organization.

  • Re-established Bangladesh’s 2nd Branch in Chittagong.

  • Enhanced company turnover by 67% & expanded customer base from 50 to 100.

  • Implemented inhouse sample collection room & reduced cost and sample lead time.

​        Job responsibilities 

  • Responsible for managing the Marketing & Merchandizing operations, overlooking over USD 500,000 business & managing 15+ suppliers, 100+ customers whilst attaining stipulated targets.

  • Meeting sales top line/ bottom line, setting & monitoring goals to satisfy customer requirements whilst ensuring business growth & profitability.

  • Managing the entire supply chain, new business developments & constantly look to improve processes & optimize resources to create cost[1]effective business models/ operations to overcome business challenges.

  • Lead & guide the team, handle hiring/ training process, monitor performance & ensure teams capability meets company’s current & future business requirements.

  • Handling order process through to shipment, manage the product marketing & product development, & oversee client visits & supplier engagements.

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Bartleet Finance PLC

Bartleet Finance is a financial solutions company who are reputed to be one of the leading finance companies in Sri Lanka with solutions ranging from Fixed Deposits to Margin Trading to Stock Brokering to Property Management.

       Highlights

  • Other than regular job responsibilities supported to Marketing team in organizing sales campaigns.

  • Committee member of company news bulletin.

  • Active member of company CHR activities.

​        Job responsibilities 

  • Assist to administration manager.

  • Maintain and supply all the stationary and printing material to Head office and other branches.

  • Support to Maintains manager to maintain company vehicle fleet and vehicle purchasing.

  • Make sure to maintain company mobile and connection fleet properly.

  • Assist Manager to maintain company rented assets and gain profits.

Sara Os Leather (Pvt) Ltd

Saraa OS Leather Pvt Ltd is a BOI approved pioneering venture which commenced operations in January 2003. SARAA developed competence and skills necessary to manufacture exotic leather products of internationally renowned quality in the manufacture of accessories. The Company commenced operations developing skills with the help of foreign experts to manufacture Ladies hand bags, belts and other products from Exotic leathers.

       Highlights

  • Handled highest volume of an order in the company history with Buyer Gosh from Norway.

  • assist to Managing Director to develop new customers like Gosh, Umbro, Odel.

  • Acquired experience in Merchandising, Product development, Production & Stores.

  • Introduce some of new documentation formats like Art cards, Order follow-up, Pre costing formats.

​        Job responsibilities 

  • Communicate with Foreign and local buyers (brands) and follow-up the order from development to delivery stage.

  • Develop and promote new designs & products to attract new customers/buyers.

  • Attend to buyer meetings and execute their orders in factory.

  • Coordinate with Samples/Production/Development/Finance department to execute the orders.

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